Public Relations Tips
On this page you'll find a veritable library of articles on the important pubic relations topics for rescue groups. Here you'll find a wealth of information from tips on averting a PR crisis to how to make your rescue group's home page user-friendly.

To access these articles, simply click on the button at the right. This will take you to a separate Web page containing the article, where you can download a printer-friendly PDF version of the article. Since I see this Web site as a public service, please feel free t distribute the article amongst your group or with other groups.

How to Navigate Your Local Newspaper
Information on how to submit press releases to the appropriate person at your local newspaper.

How to Handle a PR Crisis
Information how to avoid receiving bad publicity.

Ten Tips for Achieving a User-Friendly Web Site
A list of usability guidelines for rescue Web sites.

9 EZ Ways to Market Rescue Pets
Tips for marketing shelter dogs.